{"id":2197,"date":"2022-07-13T10:25:32","date_gmt":"2022-07-13T10:25:32","guid":{"rendered":"https:\/\/hkmhh.de\/branchen\/consumer-goods\/"},"modified":"2026-02-12T17:20:48","modified_gmt":"2026-02-12T17:20:48","slug":"konsumgueter","status":"publish","type":"page","link":"https:\/\/hkmhh.de\/de\/branchen\/konsumgueter\/","title":{"rendered":"Konsumg\u00fcter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2197\" class=\"elementor elementor-2197 elementor-462\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c690bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c690bc1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/hkmhh.de\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Consumer-goods-1.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-183ff5e0\" data-id=\"183ff5e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175a64a9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"175a64a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Starke Marken \u2013 wertvolle Marken?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338f4ffb elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"338f4ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Was sind Marken im riesigen Marktumfeld wert? Bieten sie die gew\u00fcnschte Orientierung? Gibt es so etwas wie lebenslange Markentreue noch?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bdf738a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bdf738a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a1083fa\" data-id=\"6a1083fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4baa40e2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4baa40e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HKM misst Reward-Werte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dd21be0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dd21be0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3f8b183f elementor-invisible\" data-id=\"3f8b183f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e53139 elementor-view-stacked elementor-shape-square elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"32e53139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-shrink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 48 48\" width=\"48px\" height=\"48px\"><g id=\"surface86997412\"><path style=\" stroke:none;fill-rule:nonzero;fill:rgb(100%,40.000001%,0%);fill-opacity:1;\" d=\"M 12.5 4 C 10.019531 4 8 6.019531 8 8.5 L 8 39.5 C 8 41.980469 10.019531 44 12.5 44 L 25.640625 44 C 24.785156 43.109375 24.054688 42.101562 23.480469 41 L 12.5 41 C 11.671875 41 11 40.328125 11 39.5 L 11 8.5 C 11 7.671875 11.671875 7 12.5 7 L 24 7 L 24 15.5 C 24 17.980469 26.019531 20 28.5 20 L 37 20 L 37 22.167969 C 38.046875 22.332031 39.054688 22.605469 40 23.003906 L 40 18.5 C 40 18.085938 39.832031 17.710938 39.558594 17.4375 L 26.558594 4.4375 C 26.289062 4.167969 25.914062 4 25.5 4 Z M 27 9.121094 L 34.878906 17 L 28.5 17 C 27.671875 17 27 16.328125 27 15.5 Z M 35 24 C 28.925781 24 24 28.925781 24 35 C 24 41.074219 28.925781 46 35 46 C 41.074219 46 46 41.074219 46 35 C 46 28.925781 41.074219 24 35 24 Z M 21 26 C 19.945312 26 19.074219 26.820312 19.007812 27.875 L 15.875 31.007812 C 14.804688 31.085938 13.992188 31.992188 14.023438 33.0625 C 14.058594 34.132812 14.929688 34.988281 16 35 C 17.054688 35 17.925781 34.179688 17.992188 33.128906 L 21 30.121094 L 22.46875 31.589844 C 22.757812 30.527344 23.171875 29.519531 23.707031 28.585938 L 22.992188 27.875 C 22.925781 26.820312 22.054688 26 21 26 Z M 31 30 L 39 30 C 39.550781 30 40 30.449219 40 31 L 40 39 C 40 39.550781 39.550781 40 39 40 L 31 40 C 30.449219 40 30 39.550781 30 39 L 30 31 C 30 30.449219 30.449219 30 31 30 Z M 31 30 \"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tInnovation Research\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTests und Impulse zur Entwicklung neuer Produkte und Dienstleistungen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a364b14 elementor-invisible\" data-id=\"5a364b14\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e5a49e elementor-view-stacked elementor-shape-square elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"53e5a49e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-shrink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 48 48\" width=\"48px\" height=\"48px\"><g id=\"surface86932102\"><path style=\" stroke:none;fill-rule:nonzero;fill:rgb(100%,40.000001%,0%);fill-opacity:1;\" d=\"M 10.5 5 C 10.308594 5 10.125 5.011719 9.9375 5.03125 C 9.570312 5.066406 9.214844 5.140625 8.871094 5.246094 C 7.148438 5.785156 5.785156 7.148438 5.246094 8.871094 C 5.140625 9.214844 5.066406 9.570312 5.03125 9.9375 C 5.027344 9.941406 5.03125 9.941406 5.03125 9.941406 C 5.011719 10.125 5 10.3125 5 10.5 L 5 29.5 C 4.992188 30.039062 5.277344 30.542969 5.742188 30.816406 C 6.210938 31.089844 6.789062 31.089844 7.257812 30.816406 C 7.722656 30.542969 8.007812 30.039062 8 29.5 L 8 14 L 40 14 L 40 29.5 C 39.992188 30.039062 40.277344 30.542969 40.742188 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11.773438 31.105469 C 11.519531 31.035156 11.261719 31 11 31 C 9.34375 31 8 32.34375 8 34 C 8 35.65625 9.34375 37 11 37 C 11.933594 37 12.8125 36.566406 13.378906 35.824219 C 13.945312 35.085938 14.136719 34.125 13.894531 33.222656 L 17.558594 29.558594 C 17.84375 29.277344 18 28.898438 18 28.5 L 18 22.5 C 18.003906 22.09375 17.847656 21.703125 17.558594 21.417969 C 17.273438 21.128906 16.882812 20.972656 16.476562 20.976562 Z M 21.476562 20.980469 C 20.648438 20.992188 19.988281 21.671875 20 22.5 L 20 33.878906 L 16.773438 37.105469 C 16.519531 37.035156 16.261719 37 16 37 C 14.34375 37 13 38.34375 13 40 C 13 41.65625 14.34375 43 16 43 C 16.933594 43 17.8125 42.566406 18.378906 41.824219 C 18.945312 41.085938 19.136719 40.125 18.894531 39.222656 L 22.5625 35.558594 C 22.84375 35.277344 23 34.898438 23 34.5 L 23 22.5 C 23.003906 22.09375 22.847656 21.703125 22.558594 21.417969 C 22.273438 21.128906 21.882812 20.972656 21.476562 20.976562 Z M 26.476562 20.980469 C 25.648438 20.992188 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20.980469 Z M 31.476562 20.980469 \"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUser experience\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInnovative Produkte gezielt weiterentwickeln und optimieren \u2013 f\u00fcr ihr volles Erfolgspotenzial.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-57735b44 elementor-invisible\" data-id=\"57735b44\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77cca0d6 elementor-view-stacked elementor-shape-square elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"77cca0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-shrink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 48 48\" width=\"48px\" height=\"48px\"><g id=\"surface87139537\"><path style=\" stroke:none;fill-rule:nonzero;fill:rgb(100%,40.000001%,0%);fill-opacity:1;\" d=\"M 7.476562 5.976562 C 6.648438 5.992188 5.988281 6.671875 6 7.5 L 6 40.5 C 6 41.328125 6.671875 42 7.5 42 L 40.5 42 C 41.039062 42.007812 41.542969 41.722656 41.816406 41.257812 C 42.089844 40.789062 42.089844 40.210938 41.816406 39.742188 C 41.542969 39.277344 41.039062 38.992188 40.5 39 L 9 39 L 9 7.5 C 9.003906 7.09375 8.847656 6.703125 8.558594 6.417969 C 8.273438 6.128906 7.882812 5.972656 7.476562 5.976562 Z M 40.578125 8.980469 C 40.027344 8.960938 39.511719 9.234375 39.230469 9.707031 L 32.886719 19.851562 L 29.699219 15.597656 C 29.398438 15.199219 28.921875 14.976562 28.421875 15.003906 C 27.921875 15.027344 27.46875 15.300781 27.214844 15.730469 L 22.363281 23.816406 L 19.199219 19.601562 C 18.902344 19.207031 18.4375 18.984375 17.945312 19 C 17.453125 19.019531 17.003906 19.277344 16.738281 19.691406 L 12.238281 26.691406 C 11.933594 27.140625 11.894531 27.722656 12.140625 28.207031 C 12.386719 28.695312 12.875 29.011719 13.421875 29.03125 C 13.964844 29.054688 14.480469 28.777344 14.761719 28.3125 L 18.097656 23.125 L 21.300781 27.402344 C 21.601562 27.800781 22.078125 28.023438 22.578125 27.996094 C 23.078125 27.972656 23.53125 27.699219 23.789062 27.273438 L 28.640625 19.1875 L 31.800781 23.402344 C 32.097656 23.796875 32.570312 24.019531 33.0625 23.996094 C 33.558594 23.976562 34.007812 23.714844 34.273438 23.296875 L 41.773438 11.296875 C 42.0625 10.84375 42.089844 10.269531 41.84375 9.792969 C 41.597656 9.316406 41.113281 9.003906 40.578125 8.984375 Z M 40.578125 8.980469 \"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tReward value analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDie realen Mehrwerte Ihrer Produkte, Services und Ihrer Marke sichtbar und steuerbar machen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1202b6b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1202b6b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bfd95c7\" data-id=\"2bfd95c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19133a04 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19133a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mal geizig, mal verschwenderisch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a772b12 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5a772b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mal z\u00f6gerlich, mal spontan. Mal von Gewohnheit gepr\u00e4gt, mal offen f\u00fcr Neues. Ist das Verhalten hybrider Kunden \u00fcberhaupt erkl\u00e4rbar? Heute ist Konsumverhalten oft spontan, unberechenbar und irrational \u2013 gefragt ist, was im Moment \u00fcberzeugt.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a7a8da6 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"6a7a8da6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ba89bc4\" data-id=\"4ba89bc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209ffdf9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"209ffdf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"666\" src=\"https:\/\/hkmhh.de\/wp-content\/uploads\/2022\/08\/shop-assistant-handling-shopping-bag-to-female-cus-2022-03-04-07-06-02-utc-scaled-e1659470133935-1024x852.jpg\" class=\"attachment-large size-large wp-image-2195\" alt=\"\" srcset=\"https:\/\/hkmhh.de\/wp-content\/uploads\/2022\/08\/shop-assistant-handling-shopping-bag-to-female-cus-2022-03-04-07-06-02-utc-scaled-e1659470133935-1024x852.jpg 1024w, https:\/\/hkmhh.de\/wp-content\/uploads\/2022\/08\/shop-assistant-handling-shopping-bag-to-female-cus-2022-03-04-07-06-02-utc-scaled-e1659470133935-300x250.jpg 300w, https:\/\/hkmhh.de\/wp-content\/uploads\/2022\/08\/shop-assistant-handling-shopping-bag-to-female-cus-2022-03-04-07-06-02-utc-scaled-e1659470133935-768x639.jpg 768w, https:\/\/hkmhh.de\/wp-content\/uploads\/2022\/08\/shop-assistant-handling-shopping-bag-to-female-cus-2022-03-04-07-06-02-utc-scaled-e1659470133935-1536x1278.jpg 1536w, https:\/\/hkmhh.de\/wp-content\/uploads\/2022\/08\/shop-assistant-handling-shopping-bag-to-female-cus-2022-03-04-07-06-02-utc-scaled-e1659470133935-2048x1704.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b67d95a\" data-id=\"4b67d95a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b332cb4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b332cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HKM zeigt Ihnen, dass dieses Verhalten erkl\u00e4rbar ist<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e48dd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"15e48dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neuromarketing-Erkenntnisse zeigen: Kunden streben vor allem nach pers\u00f6nlicher Belohnung. Diese messen wir. Mithilfe von Konzepten und Bildern analysieren wir, welche Reward-Werte Marken, Produkte und Kommunikationsma\u00dfnahmen im menschlichen Gehirn ausl\u00f6sen.<\/p>\n<p>F\u00fcr uns dienen Produkttests nicht nur der funktionalen und rationalen Bewertung eines Produkts \u2013 wir analysieren auch, welche Reward-Werte es ausl\u00f6st.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e88006 elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"41e88006\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hkmhh.de\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprechen Sie uns an<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d97b6d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d97b6d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20445c6f\" data-id=\"20445c6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-764221b2 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"764221b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brauchen Sie neue Impulse? Suchen Sie nach ma\u00dfgeschneiderten L\u00f6sungen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ed7f53 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"35ed7f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir liefern sie!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2080713 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2080713\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hkmhh.de\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprechen Sie uns an<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Starke Marken \u2013 wertvolle Marken? Was sind Marken im riesigen Marktumfeld wert? Bieten sie die gew\u00fcnschte Orientierung? Gibt es so etwas wie lebenslange Markentreue noch? HKM misst Reward-Werte Innovation Research Tests und Impulse zur Entwicklung neuer Produkte und Dienstleistungen. User experience Innovative Produkte gezielt weiterentwickeln und optimieren \u2013 f\u00fcr ihr volles Erfolgspotenzial. Reward value analysis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/pages\/2197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/comments?post=2197"}],"version-history":[{"count":43,"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/pages\/2197\/revisions"}],"predecessor-version":[{"id":2245,"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/pages\/2197\/revisions\/2245"}],"up":[{"embeddable":true,"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/pages\/1889"}],"wp:attachment":[{"href":"https:\/\/hkmhh.de\/de\/wp-json\/wp\/v2\/media?parent=2197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}