4 factors especially determine the future development of cars
Progress
The car of tomorrow combines innovation from different fields: chassis technology, drive technology, safety engineering, information technology, consumer electronics and more.
Customer
In modern societies, importance is no longer particularly attached to the possession of a car, but to get the optimum mobility solution in every situation in life. The car is no longer a status symbol, but means to an end. Nevertheless, automotive design and brand image still exert a special fascination.
Society
The long-term megatrends „urbanization“ and „individualization“ decisively determine today's customer needs. Some other trends should also be observed: Convenience, deceleration, well-being, communicative networking, self-expression.
Politics
The aspects of sustainability and security currently determine political action. This sets the automotive industry under pressure respectively changes significant economic conditions in some countries.
