HKM very actively accompanies this innovation process. Through expert and customer assessments our clients receive in-depth market estimates about which innovations in what form can be led to market success.
4 factors especially determine the future development of cars
The car of tomorrow combines innovation from different fields: chassis technology, drive technology, safety engineering, information technology, consumer electronics and more.
In modern societies, importance is no longer particularly attached to the possession of a car, but to get the optimum mobility solution in every situation in life. The car is no longer a status symbol, but means to an end. Nevertheless, automotive design and brand image still exert a special fascination.
The long-term megatrends „urbanization“ and „individualization“ decisively determine today's customer needs. Some other trends should also be observed: Convenience, deceleration, well-being, communicative networking, self-expression.
The aspects of sustainability and security currently determine political action. This sets the automotive industry under pressure respectively changes significant economic conditions in some countries.
What should customers experience to be downright enthusiastic about products and services?