Understand needs and raise awareness – test products for real
HKM analyses the true (and often hidden) customer needs, leading customers to connect with the new product and test it ideally in real tests.
Electronics
Prevent new products to be rejected from the outset due to a pure „fear of new things“
HKM analyses the true (and often hidden) customer needs, leading customers to connect with the new product and test it ideally in real tests.